An online shop allows your customers to buy your products or services at a time that suits them. You can then delivery your products to your customers or allow then to collect them from your premises.

In this easy-to-follow step-by-step guide I’m going to walk you through the process of adding an online shop to an existing WordPress website.

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What you’ll need to get started

To follow this guide you’ll need a WordPress website.

If you don’t have one of those you can set them up by working through the following step-by-step guide:

Step 1: Login to WordPress

WordPress login screen.

Step 2: Select the Add Plugins admin screen

Select Plugins > Add New

WordPress dashboard with active Plugins > Add New menu.

Step 3: Search for the WooCommerce plugin

Type “woocommerce” in the search box.

WordPress Add Plugins screen.

Step 4: Install the Woocommerce plugin

Click on the Install Now button.

WordPress Add Plugins screen with Install Now button for WooCommerce plugin.

Step 5: Activate the WooCommerce plugin

Click on the Activate button.

WordPress Add Plugins screen with Activate button for WooCommerce plugin.

Step 6: Enter your store details

Step 7: Opt in or out of usage tracking

Visit for information about usage tracking.

Step 8: Select your industry sector

Step 9: Select your product type(s)

Step 9: Answer a couple more pointless questions

…and turn off all of the switches!

Step 10: Choose a theme

Step 11: Decide whether to install Jetpack and WooCommerce Shipping & Tax plugins

Step 12: Yawn

Step 13: Add your first product(s)

Add my products

Step 14: Choose how you want to add your first product(s)

Add manually

Step 15: Enter product details

Product name

Give your new product a name here. This is a required field and will be what your customers will see in your store.

Product description

This is your products main body of content. Here you should describe your product in detail.

Choose product type

Choose a type for this product. Simple is suitable for most physical goods and services (we recommend setting up a simple product for now).

Variable is for more complex products such as t-shirts with multiple sizes.

Grouped products are for grouping several simple products into one.

Finally, external products are for linking off-site.

Virtual products

Tick the “Virtual” box if this is a non-physical item, for example a service, which does not need shipping.

Downloadable products

If purchasing this product gives a customer access to a downloadable file, e.g. software, tick this box.


Next you need to give your product a price.

Product short description

Add a quick summary for your product here. This will appear on the product page under the product name.

Product images

Upload or assign an image to your product here. This image will be shown in your store’s catalogue.

Product tags

You can optionally “tag” your products here. Tags are a method of labeling your products to make them easier for customers to find.

Product categories

Optionally assign categories to your products to make them easier to browse through and find in your store.

Publish your product!

When you are finished editing your product, hit the “Publish” button to publish your product to your store.

Step 16: Set up payments

Set up payments

Step 17: Choose a payment method

Step 18: Enter bank details

Step 19: Set up tax

Step 20:

Step 21:

Click on insert row button

Step 22:

Enter rate and click on save changes.

Step 23: Set up shipping

Step 24: Enter shipping cost

Step 25:

Step 26:

Step 27: Create a custom home page

Step 27: Upload a logo

Step 28: Set a store notice

Step 29: Tidy up the WooCommerce home screen