No matter what the size of your organization, people increasingly expect to be able to buy your products or services online. If you don’t offer that option then there is a good chance that your overall performance won’t be as good as it could be. If you do offer that option then it is important to ensure that your website users’ experience is as good as it possibly can be.

Some examples of things I can help you with

Payment solutions

Taking payments from customers is a fundamental part of running an online shop (as is accepting donations if you are a not-for-profit organisation) but there is a wide range of payment solutions available and it is important to choose one that is suitable for your needs. I can help you to do that, and then help you to implement your chosen solution.

Fulfilment options

If you sell physical products then you need to decide whether you are going to store your products and pick, pack and dispatch orders yourself, or outsource these aspects of your operations to a specialist provider. Both routes have their advantages and disadvantages and I can help you to assess which is best for you and implement it.

Packaging solutions

The packaging you choose for shipping products is often a long way down the list when businesses engage in ecommerce. It is often expensive (so can have a significant effect on your profitability) so there is a tendency to see it as an area where it is possible to minimise costs. But it is important to keep in mind that the right packaging will have an impact on the condition in which your products arrive when they are delivered to your customer, and – given that the packaging is often the first physical interaction a customer has with your business – it can have a significant impact on their perception of your brand.

I can help you to assess the packaging solutions that are available and help you choose one that gets the right balance.

Shipping solutions

The delivery service you choose will (like the packaging you choose) will have a significant effect on the way your organisation is perceived by your customers. Again there is a balance – this time between cost and quality of service. Customers often demand free delivery (but there’s really no such thing) whilst often wanting delivery to be quick and at a time that suits them. I can help you to assess the shipping solutions that are available and help you choose one 9or more) that provides the right balance.

Setting up an online shop

The complexities of the technical side of setting up an online shop is the thing most clients think of when it comes to getting involved in ecommerce, but in many ways the areas I’ve already covered on this page should be addressed first (which is why I’ve included it towards the end of my list). Having said that – it clearly is important!

I can help you to set up an online shop from scratch, integrate one with your existing website or bricks-and-mortar shop, or get you started with a third-party service like Shopify, Amazon or eBay.

eCommerce content creation

Your online shop needs quality content that specifically addresses the needs of your target audience both in terms of what they are expecting when they are actually on your website and what they are likely to be looking for in a search engine. I can either help you to create that content or create it for you.

Overall management of your online shop

It’s sometimes the case that business owners and managers simply don’t want to be involved with the day-to-day running of their online shop. For those situations I am able to provide a “turn-key” service.

What next?